The Cake Studio required a branding refresh, to better reflect their whimsical and delicate baking, into their visual branding. We acheived this through new brand guidelines, a new unique logo, and a few comms templates such a menu designs, and budget friendly packaging design options.

Through this branding refresh, the delicate details of their cakes and pastries blend seamlessly through to their business branding both online and in print.

Details of the project:

• Three logo options provided

• Final logo presented in two different use styles (Primary logo & a brandmark)

• Concise brand guidelines document

• Marketing templates (including menu designs, pamphlets, stickers for packaging)

• Social Media template guide (including tone of voice, colour palettes, styles, imagery)